An ongoing series of essays on the intersections of cultural policy, digital communication, soft power and design methodology. Written from Tokyo.
Essay 03
When design moves from objects to experiences, the designer must move too. Press and Cooper ask what we are actually designing when the thing we are designing cannot be held, stored or shipped — and what that means for the profession itself.
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Essay 02
A second book, a deeper question: what happens when you apply design to something you cannot touch? A service is not an intangible product — it is a system of relationships, processes and experiences that generates value for both the user and the organisation.
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Essay 01
A consultant's notes on a book that changed how I think about my own work. When design integrates into how an organisation makes decisions, it stops being about aesthetics — and becomes a tool for identifying value, generating it and communicating it.
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More essays coming soon.